Ylva has a background as a Partner at a global Management Consulting firm (now EY) and she has 20 years’ experience in strategy- and business development in both large and small enterprises, nationally and internationally. She helped create the world’s first Virtual Reality app store while working with HTC Vive in Silicon Valley (US), where she also initiated and directed a program to support VR-experiences with positive effect towards the UN Sustainable Development Goals. In 2018, she was invited to become a fellow of the prestigious World Economic Forum ’Global Future Council’ of Virtual Reality and Augmented Reality.